When you think about SEO, you probably imagine keywords and adding links and calling it a day. And you’d be right – sort of. Sure, a major part of SEO is to make sure your website is keyword-optimised for search engines, but there is also a whole other side to this ever-evolving entity – the technical stuff!
If the technical SEO strategy of your website isn’t up to the mark, it would hinder Google and other search engines from understanding your website correctly. If search engines don’t understand your website, you are setting your rankings up to fail from the get-go.
Think of it like this – if your website is a car, technical SEO is the engine under the hood that keeps everything running smoothly. As a small business owner or a growing startup targeting local customers, consult a local SEO agency to get your technical SEO affairs in order. A local SEO agency in Northampton` will be far more relevant to your needs than one in London if that’s where you are based.
A technical SEO expert will help you with a strategy that boosts your online presence. If you don’t have a good grasp on what is technical SEO about and why it’s important, we are here to help.
What is Technical SEO?
Technical SEO mostly focuses on performance and backend elements. It basically refers to optimising your website so that search engines can easily crawl, interpret, and index it without any hiccups. It also covers behind-the-scenes elements like site loading time and mobile optimisation that need to be taken into account to ensure your website is running smoothly.
Why is Technical SEO Important?
In 2025, search engines are getting smarter, but they still need help understanding what your website is about and whether it adds any value to the users. When you don’t have a solid technical SEO strategy, it might look fine to the person reading the website, but it might be invisible or hard to detect for the crawlers.
This could mean lower rankings, poor indexing, or no visibility at all. A fast, well-organised website with clean code and no duplicate content sends a strong signal to search engines that helps rank it better. And it doesn’t just help bots; real users appreciate it, too. Better performance leads to better engagement.
Some Important Technical SEO Strategies
1. Site Speed and Core Web Vitals
In the era of 5G, site speed has become an important factor for users and search engines alike. If your website takes more than a couple of seconds to load, the user is likely to drop off and go to some other website, which also increases your bounce rate. Google focuses on three important metrics – loading speed, interactivity, and visual stability. A technical SEO expert would be able to help you with these by adopting strategies like compressing images, reducing server response time, and limiting heavy scripts.
2. Mobile Optimisation
Most consumers browse on their smartphones, and if your website is not optimised for mobile, visitors are likely to drop off. A mobile-optimised site should ideally include fast load times, touch-friendly buttons, and clean, scannable layouts. This is particularly important for small businesses that rely on local searches to promote their brand. If your customers are on the go, your mobile site should guide them towards you.
3. Crawlability and Indexability
Search engines need to find and understand your pages before they rank them. If your site structure is messy or your robots.txt file is blocking the wrong pages, you’re essentially hiding your content from Google. A technical SEO consultant will do a full audit to make sure everything from your navigation to your sitemap is working in your favour. It’s about creating a clear path for search engines to move through your site efficiently.
4. Structured Data and Schema Markup
A good technical SEO consultant will always tell you that implementing structured data is one of the most important things on your technical SEO checklist. Structured data is a way of teaching search engines what your content is really about, and when you add schema markup, it enhances your visibility and credibility. Google will be able to clearly understand things like products, reviews, services, and FAQs. This will help it share your page with the right audience.
5. Secure and Accessible Websites
Users today expect to see HTTPS and that padlock in their browsers, making them more confident about visiting your site. Hence, having a secure website ensures you have reduced bounce rates. Additionally, your website also needs to be friendly for all kinds of visitors. It needs to have accessibility functions so that people using screen readers or keyboard navigation are able to fully access your website.
6. Canonicalisation and Duplicate Content Management
Google might get confused about which of your pages to rank if you have multiple pages with similar content. Using canonical tags will help by pointing search engines to your preferred version of a page. If you don’t have them, your site might be competing against itself. Managing duplicates is an underrated technical SEO checklist item that is often overlooked but is very important. It helps protect your website’s authority.
7. Local SEO and Link Building
Technical SEO supports your local SEO efforts in more ways than you realise. It ensures that your website gives accurate location signals, maintains NAP consistency (Name, Address, Phone), and proper schema markup and structure enable your business to show up in local search results. A local SEO expert and partner is all you need to determine that all of your regular and technical SEO needs are met.
Summing It Up
Technical SEO is the unsung hero behind every high-performing website – it’s what ensures your website doesn’t go unseen and unnoticed by Google. Whether you’re a startup looking to build a name for yourself or an established brand trying to scale your digital presence, consider investing in technical SEO.
Chat with an SEO agency like Novus Digital that understands Google’s ever-evolving rules. They’ll guide you in the right direction and shed light on the technicalities you weren’t even aware of.
