Linda Yaccarino is a well-recognized businesswoman and media executive, known for her contributions in the advertising industry and pioneering new approaches for measuring digital ads’ effectiveness.
She has been widely recognized for revitalizing NBCUniversal’s advertising and partnership business for the 21st century, serving as chairperson on the World Economic Forum Taskforce on Future of Work.
About Linda Yaccarino
Linda Yaccarino’s appointment as CEO of the company formerly known as Twitter marks an impressive departure from her media background. The executive has garnered much praise as an advocate for women in business and is known for using aggressive negotiation techniques when needed.
Yaccarino led NBCUniversal’s $13 billion global ad sales operation and became its face for years, pushing forward the 2020 launch of Peacock as an ad-supported streaming service and prompting industry debate on data gaps as audiences moved online.
Under her tenure, NBCUniversal’s ad sales revenue increased by over 10%. Yaccarino serves on the Board of Trustees at University of Pennsylvania and regularly speaks out on media’s role in society; she’s an advocate of free speech and diversity within workplaces alike, earning her membership on Forbes Women’s Power Influencers list as well as being honored with New York Women in Communications’ Matrix Award.
NBCU’s Chairman of Global Advertising & Partnerships
linda yaccarino wiki serves as Chairman of Global Advertising and Partnerships at her company. In this capacity, her team works to connect established and emerging brands from diverse sectors with hundreds of millions of viewers, in addition to handling ad sales duties as ad sales director and also overseeing global, national, local marketing operations, ad data services, tech operations as well as tech operations responsibilities. Linda hails from Penn State University and has received various honors including being named Adweek’s “Ten Most Powerful Women in TV” as well as Hollywood Reporter’s “Women in Entertainment Power 100.”
She joined the company in 2011, leading her team to generate over $100 billion in ad sales. Yaccarino was instrumental in the launch of Peacock and is widely known for her expertise in monetization and strategy. Mark Marshall will succeed her – having temporarily filled in for Yaccarino when she decided to leave and join Twitter; Marshall will report directly to chairman of television and streaming, Mark Lazarus.
NBCU’s Chief Marketing Officer
John Miller has long led NBCUniversal’s advertising and marketing. As chair of their Marketing Council; creator of NBC Agency; and overseer of Symphony cross-company collaborative process he has promoted many critically-acclaimed series such as Friends, Seinfeld and ER as well as 12 Olympic broadcasts.
Peter Blacker serves as Senior Vice President, Agency Partnerships at NBCUniversal and reports directly to Laura Molen, its President of Advertising & Partnerships. He oversees NBCUniversal’s Entertainment, Hispanic, News, Peacock streaming and Direct-to-Consumer portfolios as well as being instrumental in their Digital Entertainment Inclusion (DEI) initiatives.
Jenny Storms serves as NBCUniversal’s Chief Marketing Officer for Entertainment and Sports. In this capacity, she oversees consumer engagement around premium live and social content from Entertainment and Sports divisions such as NBC, USA Network, Bravo, Oxygen, SYFY and E!. Additionally, she works closely with colleagues from these divisions to produce an expansive array of innovative new content offerings.
NBCU’s Chief Data Officer
NBCUniversal is one of the world’s premier media and entertainment companies, boasting an expansive portfolio that encompasses TV and streaming businesses, movie studios, theme parks, and more. Recently appointed is John Lee as its new centralized data function leader – reporting into President & Chief Business Officer Krishan Bhatia as President & Chief Business Officer Krishan Bhatia’s direct report. At Dentsu Merkle Global Corporate Strategy Officer John Lee will craft first-party consumer identity and data strategies.
Lee will focus his efforts on building data partnerships for all of NBCUniversal’s platforms, and supporting key business functions including TV/streaming/news, film studio productions/themes parks etc.
Lee expects that advertisers will shift budgets towards larger media players with first-party ID solutions as time progresses.